Work Experience

DPR Construction

Marketing+Communication Lead South Florida Region

Fort Lauderdale, FL
June, 2017 - January, 2022
www.dpr.com

Lead marketing team and work alongside South Florida regional leadership team, developing and coaching for creative, productive and effective results

• Manage and quality control multiple marketing deliverables across all channels; website, public relations, proposal content, social media, digital design

• Create and maintain strategic positioning for client deliverables to differentiate and position DPR in proposal content

• Develop yearly marketing and communication plan while supporting sales plan objectives

• Drive communication and support with Business Development, Operations and Core Market leaders

• Translate customer insights into content about clients, projects, people that differentiates DPR in the marketplace, while engaging new and existing clients

• Support DPR in regional industry events and involvement (including speaking engagements, sponsorships, surveys and award nominations)

• Actively participates in regional leadership and marketing leadership meetings/initiatives

• Research and provide insight regarding industry, regional trends, and relevant topics

• Continually share and implement ways to improve existing systems that escalate overall sales, marketing and communications at DPR

As South Florida regional marketing lead, I support the leadership team with an emphasis on DPR's 5 core markets; Healthcare, Advanced Technology, Life Sciences, Commercial office and Higher Education for large project pursuits and overall brand strategy. I'm involved in every stage of the sales proposal process including; project management, strategy sessions, copywriting, editing, and graphic design of submittals, coaching teams and creating presentations for project interviews. I also use storytelling as a way to position DPR as a subject matter expert in the technical building industry throughout South Florida and the Southeast, positioning our experts in strategic panels and events while sharing the exciting new events happening our our projects which directly impact the community.

My team members would describe me as: creative, level-headed, a multi-tasker, hard working and communicative

Le Marc Marketing + Branding

Co-Founder

Miami, FL
July 2019 - Current
www.LeMarcMarketing.com

• Manage clientele and multiple projects at one time

• Execute design for website development, branding packages, ad & email campaigns, marketing collateral and photoshoots

• Oversee operations, finances, project management, people practices and client success.

I co-founded Le Marc LLC as a side-hustle in the summer of 2019. What started out as a few projects for family and friends has now turned into gaining more clients with a wide variety of projects. Le Marc specializes in graphic design, branding
packages, website development, marketing collateral, social media management and digital ad and email campaigns.

DeAngelis Diamond Construction

PR Manager, Graphic Designer, Marketing Assistant, Marketing Intern

Naples, FL
August, 2013 - June 2017
www.deangelisdiamond.com

• Manage, write, and send out press releases/news briefs/coordinate editorial interviews for five office locations throughout Southeast

• Establish and maintain media relations for five office locations

• Coordinate tradeshow conferences (ASHE PDC Summit, AHCA, Argentum Senior Living Conference, ISS World Expo, Adobe Max) develop relationships with clients, engineers, architects, subcontractors throughout conferences*

• Coordinate company events including project grand openings, ground breakings, topping out ceremonies, holiday events, internal team member events, culture events for five office locations

• Design sales proposals, presentations, and custom presentation pieces (leave behinds & video brochures)

• Desig branding for all marketing materials (postcards, flyers, tradeshow displays, mailers, jobsite signage, portfolio covers etc.)

• Design yearly company brochures and newsletters (2 semi-annual brochures, Culture Brochure, Firm Profile, Internal Holiday Brochure)

• Create, organize, and budget media placement advertisements

• Design and post content to social media platforms (Facebook, Yammer, LinkedIn) and website

• Coordinate and manage project photography needs

I started as a marketing intern with DeAngelis Diamond construction while still in college. After graduating I worked full-time as a Marketing Assistant, Graphic Designer and PR Manager, assisting the marketing department and the five office locations in the Southeast. During this time I developed a range of marketing skills from graphic design, to copywriting, social media marketing, media relations, & event planning.